UAE’s Epik Foods, a company renowned for its innovative culinary experiences, is embarking on a daring mission to conquer the burgeoning Saudi Arabian food and beverage (F&B) market. Founded in 2017, Epik Foods has blossomed into a multifaceted F&B powerhouse, offering dine-in restaurants, virtual brands, meal plans, and catering services. Now, they set their sights on becoming a household name in Saudi Arabia, particularly within the healthy fast-casual dining sector.
Epik Foods isn’t taking a one-size-fits-all approach to their Saudi expansion. They’ve meticulously crafted a multi-pronged strategy to make their mark. Brick-and-mortar enthusiasts can rejoice – over the next two years, 20 new dine-in restaurants will be popping up in key Saudi cities like Riyadh, Jeddah, and Dhahran. These restaurants will showcase Epik Foods’ diverse culinary tapestry, ensuring there’s something to tantalize every taste bud. Think fresh poke bowls alongside juicy burgers, flavorful curries neighboring sizzling fajitas – a true explosion of international flavors under one roof.
But Epik Foods isn’t just about physical locations. Recognizing the surge in online food delivery, they’re also launching a fleet of virtual restaurants. These virtual kitchens will cater specifically to the booming online delivery segment in Saudi Arabia, offering a delectable selection of Arabic, Indian, Asian, burger, fried chicken, and dessert options. Popular apps like Jayez and HungerStation will be the delivery heroes, bringing these delicious meals straight to customers’ doorsteps. This strategic move allows Epik Foods to expand their reach and cater to the growing segment of customers who prefer the convenience of home delivery. Imagine enjoying a steaming plate of chicken tikka masala or a decadent slice of red velvet cake without leaving your couch – that’s the level of convenience Epik Foods is bringing to the Saudi table.
Innovation doesn’t stop at virtual kitchens. Epik Foods is reaching beyond traditional restaurants to tap into a new customer base and promote healthy lifestyles. Through strategic partnerships with prominent gyms, they plan to operate “Healthy & Co.” kiosks within these facilities. These kiosks will offer convenient and nutritious post-workout meals, catering to health-conscious individuals. Think protein-packed salads, energizing smoothies, and flavorful grilled dishes – all designed to help gym-goers refuel and recover after a challenging workout. This innovative approach allows Epik Foods to tap into a specific customer base while simultaneously promoting healthy eating habits.
Demonstrating their commitment to responsible business practices, Epik Foods is actively seeking collaboration with Saudi government bodies. They aim to work closely with the Saudi Food and Drug Authority to ensure compliance with local regulations and standards. Additionally, they are eager to participate in initiatives like the Saudi Vision 2030’s Quality of Life Program, which aligns with their focus on promoting healthy dining options. Epik Foods understands that being a successful company goes beyond just profits; it’s about being a responsible corporate citizen and contributing to the overall well-being of the community they serve.
Epik Foods isn’t just bringing their existing offerings to the table; they’re also crafting new culinary creations specifically tailored to Saudi tastes. Customers can look forward to indulging in “Daily Meal Kits” featuring pre-packaged meals inspired by both traditional Saudi cuisine and international favorites. Imagine enjoying a flavorsome lamb machboos one day and a comforting pasta primavera the next – all conveniently prepared and ready to enjoy at home. This focus on local preferences demonstrates Epik Foods’ commitment to understanding and catering to the unique Saudi market.
With a well-defined strategy, a diverse portfolio of offerings, and a focus on compliance and customer satisfaction, Epik Foods is poised for remarkable success in the dynamic Saudi Arabian F&B market. They’ve already achieved profitability in the region, and they view Saudi Arabia as a cornerstone for their long-term growth strategy. They believe the immense potential of the Saudi market, surpassing even that of the UAE, will act as a springboard for further expansion into neighboring countries. Epik Foods’ Saudi Arabian expansion is more than just about establishing a successful business; it’s about becoming an integral part of the Saudi community, offering delicious, convenient, and healthy food options to a growing and diverse customer base. This culinary journey, which began with a single poke bowl in Dubai, is now poised to take the Saudi Arabian food scene by storm.
Epik Foods’ story is a testament to the power of innovation and adaptability. From its humble beginnings, the company has grown into a major player in the UAE’s F&B industry. Now, they’re setting their sights on even greater heights, ready to tantalize Saudi taste buds and redefine the fast-casual dining experience in the Kingdom. Their commitment to quality, convenience, and healthy options positions.
